Andy Ellwood was one of the lucky cardholders at SXSW on Monday to catch a glimpse of Jay-Z in his private show at ACL Live. As Ellwood was heading back home to New York the next morning, he came up with a few key takeaways for anyone looking to hustle as hard as Jay-Z performs. The first takeaway? Don’t hold back the good stuff, lead with it.

Andy Ellwood was one of the lucky cardholders at SXSW on Monday to catch a glimpse of Jay-Z in his private show at ACL Live. As Ellwood was heading back home to New York the next morning, he came up with a few key takeaways for anyone looking to hustle as hard as Jay-Z performs. The first takeaway? Don’t hold back the good stuff, lead with it.